Run the league one decision at a time. EA SPORTS Madden NFL 27, powered by the all-new Persona Engine, transforms Franchise into a reactive, always-evolving league where every NFL athlete has a distinct, realistic personality that informs their motivations, demands and reactions. Gameplay gets physical with more precise control from authentic WR/DB battles, new short-yardage mechanics, defensive coverage improvements and new strategic pre-play settings and controls. Build your NFL legacy on a deeper progression path in the new Superstar G.O.A.T. Career Journey and control your roster with more customization with Ultimate Team Captains. FRANCHISE The all-new Persona Engine gives every NFL athlete a distinct personality that informs their motivations, how they think and how they respond, transforming your Franchise into a reactive ever-evolving league shaped by every move you make. AUTHENTIC NFL PERSONALITY Every snap is a battle for control. All-new WR/DB interactions bring true NFL physicality to every route, with realistic hand-fighting, jostling, and leverage that define separation and coverage. Win tight 50-50 moments with timing-based catching and refined contested interactions, or take command in critical situations when inches matter most. GAMEPLANNING & CUSTOMIZATION Own every decision before and after the snap. New gameplan adjustments let you preconfigure how your team aligns and reacts, while streamlined pre-play controls put every adjustment at your fingertips. Smarter receiver logic keeps plays alive, while advanced coverage systems and plaster logic help defenses adapt in real time giving you total control to execute your strategy on every snap. SUPERSTAR Become the greatest NFL Superstar of all time through an expanded G.O.A.T. Career Journey. Progress from high school to the Hall of Fame with deeper skill trees, new playable positions and unlock meaningful career choices as your legacy grows. ULTIMATE TEAM Build your roster your way with the newly revamped upgrade system. Earn skill points by completing in-game objectives to upgrade your favorite players with new Evos items. PRESENTATION The sights and sounds of NFL Sundays bring expanded stadium traditions and broadcast moments to frame the storylines of every game day. From Denver’s pregame skydivers to Jaxson de Ville’s zip line in Jacksonville, new intros, drone shows, and holiday broadcast packages elevate every matchup to big-game energy.